The personal information we collect
When you visit the site, we automatically collect certain information about your device, including information about your internet browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, the websites or search terms that referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as "device information".
We collect device information using the following technologies:
"Cookies" are data files placed on your device or computer, often including a unique anonymous identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
"Log files" track actions occurring on the site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the site.
Additionally, when you make or attempt to make a purchase on the site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers); we refer to this information as "order information".
How we use your personal information
In general, we use the order information we collect to process any orders placed through the site (including processing your payment information, arranging shipping, and providing invoices or order confirmations). Additionally, we use this order information to:
Communicate with you;
Screen orders for potential risk or fraud;
Provide you with information or advertisements relating to our products or services, in accordance with your communicated preferences.
We use the device information we collect to help us screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We share your personal information with third parties to help us use it as described above. For example, we use Shopify to operate our online store; you can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site; you can learn more about how Google uses your personal information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about targeted advertising, you can visit the NAI (Network Advertising Initiative) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising using the following links:
Furthermore, you can opt-out of some of these services by visiting the Digital Advertising Alliance (DAA) opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our site's data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the site, we will maintain your order information in our records until you ask us to delete it.
The site is not intended for individuals under the age of 16.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at email@example.com or by mail using the details provided below:
[Attention: Privacy Compliance Officer]
1201 RTE principale
Daveluyville QC G0Z 1C0